About
Royal Eggy was developed as a new line of chocolate eggs by Royal Toys, combining the world of confectionery with the brand’s established visual identity. The project aimed to create a product with strong visual appeal for children while maintaining immediate brand recognition and high visibility at the point of sale.
Challenge
The challenge was to create a distinctive identity for the product without losing its connection to Royal Toys. The project involved developing an exclusive logo incorporating the brand’s signature crown, as well as designing the foil wrapper and a retail display capable of showcasing the product and increasing its visual impact.
Another important aspect was ensuring that every element of the communication worked cohesively, from the individual packaging to the point-of-sale presentation, strengthening the perception of quality and encouraging impulse purchases.
Outcome
The project resulted in a playful and highly recognizable identity, using the Royal Toys crown as an element of brand continuity and consumer trust.
In addition to the logo, the project included the foil wrapper, the retail display’s graphic identity, and the product’s complete visual presentation. The design combines vibrant colors with elements inspired by chocolate and colorful sprinkles, creating a visual language specifically tailored to children.
The final system delivers strong visibility at the point of sale, communicates the product concept immediately, and expands Royal Toys’ presence into a new confectionery category.
