About
Piu-Up is a confectionery line developed for Royal Toys, created to deliver a fun experience from the very first interaction with the product. The project included the development of the sub-brand, visual identity, packaging, point-of-sale display, and the graphic architecture for its range of flavors.
Challenge
The challenge was to develop high-impact packaging capable of capturing children’s attention and standing out at the point of sale. The identity needed to be playful, easily recognizable, and flexible enough to accommodate new flavors while maintaining consistency across the entire product line.
Outcome
The result was a vibrant and highly scalable identity based on a consistent visual architecture for the entire range. Colors, illustrations, and graphic elements intuitively differentiate each flavor, while the point-of-sale display increases the brand’s visibility in retail environments.
The result is a product line with a strong identity, excellent visual recognition, and a flexible system designed to support future expansion.
