About
Residencial Monte Hermon is a mid-range residential development located in the North Zone of São Paulo, developed by Construtora Ideal. The project offers apartments ranging from 40 to 58 m², with complete leisure facilities and a focus on comfort, convenience, and quality of life.
For this launch, I was responsible for developing the complete brand identity, including the logo, visual identity system, printed sales materials, and the development’s institutional website.
Challenge
The challenge was to create a visual identity capable of conveying solidity, credibility, and long-term value while highlighting the development’s unique features in a highly competitive real estate market.
The project required consistent communication across every brand touchpoint, from sales materials to the digital experience, strengthening the perceived value of the development and supporting the construction company’s commercial strategy.
Outcome
The result was a modern and cohesive visual identity, consistently applied across every element of the project. The brand, sales materials, and website were designed to communicate the development’s key attributes clearly and attractively.
This contributed to positioning Residencial Monte Hermon as a prominent residential option in the region while strengthening Construtora Ideal’s presence among its target audience.
