About
Framasa is an insurance brokerage operating since 1961, recognized for its credibility and the strong relationships it has built over the decades. The project involved a complete rebranding, preserving the company’s heritage while modernizing its visual identity to reflect a more contemporary, solid, and future-ready organization.
In addition to the new identity, a corporate website was developed to ensure consistency across the company’s communication.
Challenge
The main challenge was to modernize a brand with more than 60 years of history without compromising its recognition. The new symbol evolved from the existing icon, transforming the flame concept into a more modern and fluid element that subtly incorporates the letter “F.”
The objective was to reinforce attributes such as trust, protection, and innovation while maintaining a connection with the identity the company had built over the years.
Outcome
The rebranding resulted in a more contemporary, elegant, and versatile visual identity, strengthening Framasa’s positioning in the insurance market. The new brand balances tradition and innovation, while the redesigned website complements this evolution with a digital presence aligned with the company’s new identity and established credibility.
