About
Choconfeti is a sub-brand created for Royal Toys, designed to transform a simple confectionery product into a fun and memorable brand experience. The project included the creation of the visual identity, packaging design, graphic architecture, and point-of-sale applications, resulting in a consistent visual language with strong appeal to the children’s market.
Challenge
The challenge was to develop a brand capable of communicating fun, flavor, and strong shelf impact at the point of sale. Beyond creating a distinctive identity, it was essential to establish a consistent graphic language that enhanced the packaging, reinforced its connection to the Royal Toys master brand, and ensured immediate product recognition in retail environments.
Outcome
The visual identity was built around rounded shapes, vibrant colors, and graphic elements inspired by the world of chocolate and candy-coated treats. The Royal Toys crown was incorporated as the connecting element between the master brand and the sub-brand, strengthening the overall brand architecture. The project resulted in a complete visual system, including the brand identity, packaging, and point-of-sale materials, creating a cohesive, playful, and highly recognizable brand presence that enhances shelf visibility and reinforces the product’s perceived value.
