About
Butcheri 2428 is a brand created for a butcher shop specializing in premium meats, offering a distinctive experience for customers who value quality, provenance, and carefully selected cuts. The project involved the complete development of the brand’s visual identity, including the logo, corporate applications, uniforms, and packaging concepts.
Challenge
The main challenge was to create an identity that conveyed tradition and trust while maintaining a contemporary, premium appearance.
The symbol was developed from a stylized butcher’s cleaver, an element directly connected to the brand’s universe. The letter “B” was subtly incorporated into the symbol through a design inspired by the marbling of meat. The goal was to build a distinctive, memorable identity that could be easily recognized across different applications, from packaging to promotional materials.
Outcome
The result was a strong, authentic brand aligned with the business’s premium positioning. The visual identity established a consistent language across packaging, uniforms, and brand communications, reinforcing attributes such as quality, expertise, and trust.
The distinctive symbol, combined with the strategic use of color and graphic elements, helped the brand stand out in a highly competitive market and strengthened its visual presence across every customer touchpoint.
